About Us
Expansive Vision. Disciplined Approach. Outstanding Results.
It bears repeating: we're successful when our clients are successful.
nventiv principals have been delivering data-based marketing strategies and driving superior results for their clients for over 15 years. Our experience includes work for businesses large and small, including Scotts Miracle-Gro, Unilever, Stanley Steemer, Costco, Walgreen's, Giant Eagle, Sainsbury's, Sheetz, Highlights for Children, Schwan's, Red Robin Gourmet Burgers, Krispy Kreme, Coca-Cola, McDonald's, Mellow Mushroom and many more.
We take a structured approach based on a rational assessment of the business situation and needs to guide strategic solutions development, and where appropriate, utilize Artificial Intelligence and Machine Learning among other advanced analytic tools. We are a cloud-native business to ensure ease of data sharing, as well as flexibility, scalability and security in handling client data.
We invite you to reach out to start a dialogue about how we can help you achieve your business goals.
OUR four primary areas of focus
Customer-Focused Marketing
Business Process Improvement
Business Process Improvement
Our heritage is in direct marketing and CRM, and we have specific expertise in analytics to support full-funnel omni-channel marketing initiatives. Some of our past work has involved:
- Loyalty program design and management
- Catalogue circulation strategy and optimization
- AI-driven audience selection/contact strategy
- Cross-channel media strateg
Our heritage is in direct marketing and CRM, and we have specific expertise in analytics to support full-funnel omni-channel marketing initiatives. Some of our past work has involved:
- Loyalty program design and management
- Catalogue circulation strategy and optimization
- AI-driven audience selection/contact strategy
- Cross-channel media strategy, including use of identity resolution technologies
- Journey mapping/touchpoint audit
- Automated transaction analysis and behavioral customer groupings
- Attribution and media mix modeling
Business Process Improvement
Business Process Improvement
Business Process Improvement
Knowing what and how to measure at key points in any business process is key to identifying opportunities for substantial and sustainable improvements. Our strategic approach to deploying analytics-based solutions lends itself to tackling business problems across a wide spectrum of business activities, including:
- Operations: Route o
Knowing what and how to measure at key points in any business process is key to identifying opportunities for substantial and sustainable improvements. Our strategic approach to deploying analytics-based solutions lends itself to tackling business problems across a wide spectrum of business activities, including:
- Operations: Route optimization
- Local Store Marketing: Trade footprint identification and customer density building strategies
- Retail Operations: Weather-dependent decisioning regarding media placements, field staffing, product mix
- Field Sales Management: Revamping and streamlining field sales process
- Reporting: Dashboard and report development
- HR: Redesigning recruiting and on-boarding new talent to reduce staff attrition rate
Business Decision Support
Business Process Improvement
Business Decision Support
Many of the larger decisions any business makes lend themselves to the application of analytic rigor to explore implications of possible courses of action and to guide management teams as they exercise their business judgment. We apply our own business judgment to help define context, identify possible solutions, and examine the pluses
Many of the larger decisions any business makes lend themselves to the application of analytic rigor to explore implications of possible courses of action and to guide management teams as they exercise their business judgment. We apply our own business judgment to help define context, identify possible solutions, and examine the pluses and minuses of each through disciplined analytic interrogation. Some examples of where this approach can provide value include:
- Media spend allocation
- Call center utilization optimization
- Aligning marketing tech stack with go-to-market functional needs
- Social media content measurement
- Home Improvement supplier retail sales analysis
- International market entry automated decision support tool
- DMP/CDP selection & implementation
- Consultant utilization effectiveness
- Client profitability tracking
- Retail location planning
- Test design
Marketing Data Strategy
Business Process Improvement
Business Decision Support
In today's fast-moving business environment, data is the foundation not only of tactical decision making, but of broader organizational strategy. We have a broad perspective on sources and uses of data to drive marketing and business strategy, including an understanding of internal and external data sources, both inherent and derived. W
In today's fast-moving business environment, data is the foundation not only of tactical decision making, but of broader organizational strategy. We have a broad perspective on sources and uses of data to drive marketing and business strategy, including an understanding of internal and external data sources, both inherent and derived. We have applied our expertise in this area recently to support projects including
- Third-party data inventory and acquisition strategy for fintech startup
- Data Landscape assessment of paid and open source resources for consumer, business, and contextual economic data
- Survey Design
- Zero- and First-Party Data Acquisition Strategy
- Post-COVID Data and Modeling Refresh Strategy
LEADERSHIP
John Keenan
Christopher Carroll
Christopher Carroll
An accomplished entrepreneur and executive leader, John helps clients organize and interpret data to, in turn, create successful, data-driven marketing campaigns and business strategies, utilizing traditional and digital channels and the latest martech and analytic tools, including cloud computing and artificial intelligence/machine learn
An accomplished entrepreneur and executive leader, John helps clients organize and interpret data to, in turn, create successful, data-driven marketing campaigns and business strategies, utilizing traditional and digital channels and the latest martech and analytic tools, including cloud computing and artificial intelligence/machine learning.
John grew Anthem Marketing Solutions, his third startup, from a solo consultancy to a thriving multi-million dollar business that was acquired by Periscope, which was in turn acquired by Quad. Anthem served multiple long-term clients across CPG, retail, services, and B2B verticals.
Prior to starting nventiv, John led vertically-focused business development efforts for Amazon Web Services, to increase customer utilization of purpose-build analytics solutions and AI/ML in the cloud.
Christopher Carroll
Christopher Carroll
Christopher Carroll
Chris is a results-focused, customer-centric operations, marketing and business strategy executive. A leader and driver. Entrepreneurial. A creative problem-solver. An innovator.
He has developed particular expertise in strategic, operational and financial planning; integrated marketing strategy and execution; data analytics, interpretat
Chris is a results-focused, customer-centric operations, marketing and business strategy executive. A leader and driver. Entrepreneurial. A creative problem-solver. An innovator.
He has developed particular expertise in strategic, operational and financial planning; integrated marketing strategy and execution; data analytics, interpretation and monetization; and business startup, acquisition/merger, and integration. His direct and client industry experience includes Retail, Hospitality, Consumer Goods, Home Services, Financial Services, Education and Training, and Publishing/Subscription.
Chris has built, shaped and inspired high-performing teams; launched new business lines; guided and expanded significant client relationships; and has a proven record of accomplishment in delivering revenue growth and increasing enterprise value. His proactive, collaborative, and creative leadership style is a critical component of customer success.
John Lewis
Christopher Carroll
John Lewis
John’s career has been built on a foundation of data. A strategic senior level DTC marketing, analytics, and consumer insights executive with a strong focus on revenue and profit growth. A deep understanding of market dynamics, consumer behavior, and competitive intelligence, he specializes in guiding businesses toward informed decision-
John’s career has been built on a foundation of data. A strategic senior level DTC marketing, analytics, and consumer insights executive with a strong focus on revenue and profit growth. A deep understanding of market dynamics, consumer behavior, and competitive intelligence, he specializes in guiding businesses toward informed decision-making. John has a wealth of experience in multiple industries, including Recurring Revenue Businesses, such as subscription and services, Consumer Packaged Goods, Retail & .com. Clients leverage his track record of revealing customer trends that capitalize on market opportunities to deliver profitable customer acquisition and retention.
