Artificial Intelligence and Machine Learning have zoomed into the consciousness of every marketer in recent months, especially Generative AI, and like many, you may be overwhelmed by all the chatter around AI and the potential impact it could have on your marketing operations. You may have even been tasked with providing a POV for your organization, and don’t know where to start.
Don't worry, we can help.
Our proprietary Marketing Analytics AI/ML Opportunity Assessment acts as an accelerant, identifying areas where AI and machine learning models have potential to make a material difference in your marketing outcomes. We will also provide you with a roadmap to deploy AI/ML intelligently and cost-effectively.
Book a no-obligation 30-minute discussion with us to start exploring.
Our heritage is in direct marketing and CRM, and we have specific expertise in analytics to support full-funnel omni-channel marketing initiatives. Some of our past work has involved:
Our heritage is in direct marketing and CRM, and we have specific expertise in analytics to support full-funnel omni-channel marketing initiatives. Some of our past work has involved:
Knowing what and how to measure at key points in any business process is key to identifying opportunities for substantial and sustainable improvements. Our strategic approach to deploying analytics-based solutions lends itself to tackling business problems across a wide spectrum of business activities, including:
Knowing what and how to measure at key points in any business process is key to identifying opportunities for substantial and sustainable improvements. Our strategic approach to deploying analytics-based solutions lends itself to tackling business problems across a wide spectrum of business activities, including:
Many of the larger decisions any business makes lend themselves to the application of analytic rigor to explore implications of possible courses of action and to guide management teams as they exercise their business judgment. We apply our own business judgment to help define context, identify possible solutions, and examine the pluses
Many of the larger decisions any business makes lend themselves to the application of analytic rigor to explore implications of possible courses of action and to guide management teams as they exercise their business judgment. We apply our own business judgment to help define context, identify possible solutions, and examine the pluses and minuses of each through disciplined analytic interrogation. Some examples of where this approach can provide value include:
In today's fast-moving business environment, data is the foundation not only of tactical decision making, but of broader organizational strategy. We have a broad perspective on sources and uses of data to drive marketing and business strategy, including an understanding of internal and external data sources, both inherent and derived. W
In today's fast-moving business environment, data is the foundation not only of tactical decision making, but of broader organizational strategy. We have a broad perspective on sources and uses of data to drive marketing and business strategy, including an understanding of internal and external data sources, both inherent and derived. We have applied our expertise in this area recently to support projects including
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